Professional Development

How to Use Social Media to Your Advantage as a Young Professional

by Anja Sadovski Freelance Communications Specialist


  • Your social media is an extension of yourself
  • Being professional doesn’t mean you’re boring
  • What you should be posting on social media
  • Building a personal brand

Knowing the dos and don’ts of social media as a young professional can help you avoid mistakes and leverage opportunities.

Gain invaluable benefits by learning how to leverage your social media presence early on, such as building a personal brand, managing your search results, networking, and even boosting your career. However, social media can be detrimental to your professional career when you create rushed, loosely constructed, or inappropriate social profiles.

Let’s get into how you can start taking advantage of social media.

My Social Media is an Extension of Myself?

It’s true. Your social media is an extension of yourself — your interests, hobbies, and character traits are all on display for the world to see. Statistics show that more and more employers are screening their hiring candidates based on their social media profiles, which is why it is so important to guard your online reputation and present yourself professionally.

I often hear arguments of, “It shouldn’t matter what I post online, the only thing that should matter is what I bring to the table as an employee,” or, “My social media is just a fun outlet for me where I express myself.” While I agree that you should value your skills and professional qualities and that social media is meant to be a creative outlet, it’s essential to recognize that social media exists in all aspects of our lives — both personal and professional. At one point, there may have been a distinction between a personal and professional profile, but now, everything is so permanent and accessible, which means you need to be critical of your content.

But Doesn’t Professional Mean Boring?

Absolutely not. Maintaining a professional profile doesn’t mean you have to lose your personality in the process and, in fact, I’d strongly advise against it. I encourage you to showcase the things that make you unique while being aware of the fine line between personality and professionalism. We’ll talk about building a personal brand in a moment.

A simple way to avoid appearing unprofessional on social media is by remembering to stay clear of controversies such as sexual photos/comments, mention of illegal drugs, photos of alcohol consumption, violence, use of profanity, off-colour commentary, or poor use of grammar. If you’re ever questioning something you’re about to post, the odds are that you shouldn’t be posting it. As a general rule of thumb, if you wouldn’t be proud to show it to your mother or employer — don’t post it.

However, you may decide that asserting your “questionable” personal values on social media is vital to your character and authenticity, and hopefully, the decision attracts like-minded people with similar values. I encourage you to do whatever feels right for you but be aware that not everyone will be receptive. Trust your instincts!

What Should I be Posting on my Social Media?

Before you start posting on any social media platform, stop and think about your personal brand. Remember, social media is an extension of you. Like a brand that represents a particular company, a personal brand is a manifestation of yourself. It’s a chance to communicate and present your value online. Few people take the time to craft their authentic message and build a genuine brand. Don’t think of the term brand in the sense of business — think of it as a guiding principle that will help keep you accountable and consistent. Doing so will help you determine what to post, stand out among your competitors, attract the right network of like-minded individuals, and impress potential employers.

How do I build a Personal Brand?

Building a personal brand can’t happen overnight. It requires a fair amount of time and thought, but it’s worth the effort if you’re looking to create a substantial online presence. Here are three steps to help you understand how to brand yourself on social media.

1) What are your brand goals?

Why are you building a personal brand? Are you looking to differentiate yourself from the competition? Or promote a specific skill?

Knowing what you want to accomplish will help you shape the kind of content you’ll need to post and choose the platforms you should be on.

2) Define your area of expertise

This is where you showcase what you stand for and how people should view you. Think about your skills, credentials, passions, interests, values, and beliefs. What do you bring to the table that you can capitalize on? For instance, if you’re looking to stand out to an employer, display your expertise and credentials on your page, but make sure to work it into the context of a bigger picture. The fact that you have a master’s degree shouldn’t consume all that you are on social media, but it should be present.

3) Consistency is key

Let your personal brand guide your decision making and keep you accountable. Once you authentically establish your brand and determine how you want to be portrayed by others, match your content and messaging to that portrayal. Build, craft, and enhance your brand by bringing attention to your skills and work.

Avoid doing off-brand things that don’t align with your values. For instance, if you claim to be a kind and understanding person, don’t be confrontational online.

Say what you mean and mean what you say.

Anja Sadovski
About Anja Sadovski

Anja Sadovski is a Creative Communications program grad who specialized in public relations. She formerly worked as an assistant social media strategist, where she found her passion for helping professionals capitalize on the benefits of social media. Now Anja spends her time as a freelance communications specialist and as the author of her blog Social Media Encyclopedia.

You may also like

Imposter Syndrome & You – Why it Happens & How to Overcome it

From graduates to CEOs, Tom Hanks to Michelle Obama, everyone has their moments with imposter syndrome. Some struggle with it more than others, but it’s worth knowing that over 70% of people in the workplace...

What is a Psychologist? Education Requirements and Salary Potential

The profession and career of psychology is often misunderstood. Psychologists in Canada can vary widely in their educational requirements, scope of work and salary levels. Learn more about the profession here...

Subscribe to Modern Money

Enter your e-mail to receive updates on new articles from Modern Money, the ultimate guide for young professionals.

Don't worry, we won't send you any spam.
Share via
Copy link
Powered by Social Snap